DISCOVER

THE STORY

The roots of KORAE lie in a deep passion for aesthetics and the heritage of traditional Korean artistry.

The concept was born during a journey to South Korea, where our founder was enchanted by the profound richness of the local culture and the meticulous dedication devoted to skin health.

Our vision was to fuse heritage with innovation, crafting a collection that embodies the true soul of K-Beauty while prioritizing pure and eco-conscious ingredients.

Our purpose is clear: to deliver high-performance care that is strictly 100% vegan and void of aggressive synthetics. We strive to guarantee a glowing, robust complexion for all, honoring both personal well-being and the planet.

We are driven by a distinct aim: to make the virtues of Korean skincare accessible to everyone, ensuring our formulas are compatible with every skin profile, even the most delicate.

At KORAE, we view skincare as an indulgent ritual that merges potency with delight, drawing inspiration from the Korean ideals of balance and grace.

Our narrative honors the union of past and future; every item is designed to elevate your daily regimen into a revitalizing and meaningful experience.

DISCOVER

THE FOUNDERS

FOUNDER

I am Minji, the architect of this label. My devotion to Korean aesthetics and artistry guided me to craft items that embody our heritage. I value the power of elements from nature and the potency of history blended with contemporary advancements.

- Minji K.

CO-FOUNDER

Hi, I’m Seojun, one of the co-founders of Korae.

I work closely with Minji to transform our ideas into real, tangible results.

I focus on the business and strategic side of the brand, developing growth strategies and expanding our products to reach a broader global audience.

- Seojun K.

CHIEF EXECUTIVE OFFICER

I’m Haein, the company’s CEO.

My mission is to express the values and strengths of our products through clear and engaging communication.

I develop strategies that not only capture attention, but also build an emotional bond with our customers by highlighting natural beauty.

- Haein L.

MARKETING MANAGER

Hello, I’m Taehyun, the Marketing Manager.

I oversee the development and launch of our products, making sure they align with our standards of quality and innovation.

My strong attention to detail plays a key role in ensuring our customers always receive the very best.

- Taehyun C.

CREATIVE DIRECTOR

Hi, I’m Seorin, the Creative Director.

My role is to translate our brand identity into design and communication.

Every campaign and every product is meant to tell our story, and my mission is to ensure that the essence of Korean beauty shines through in every detail.

- Seorin J.
OFFICIAL BRAND
KORAE